The Mexican film project Los insólitos peces gatos / The Amazing Cat Fish (pictured) by Claudia Sainte Luce and the Colombian film Tierra en la lengua / Dust on the Tongue by Rubén Mendoza were the winners of the First Cut (Primer Corte) section of the 2012 edition of Ventana Sur, a Latin American film market created in November 2009 by INCAA and the Marché du Film of the Cannes Film Festival.
The debut film by Sainte Luce, produced by Canibal Networks, Jaqueca Films and with support from the Foprocine Fund, is a semi-autobiographical family-set love story. It follows the growing friendship between a lonely young girl, who works at a supermarket, and a mother and her children. The awarded film received five prizes: 15,000 euros for distribution in France from Cine Plus Club; $1,330-$5,200 per country to Europa Distribution members releasing the film; up to $5,200 in Titra TVS post-production services; $2,600 from EU pic promotion scheme Eye on Films; and an ad campaign from Argentina's Film Suez.
Mendoza's Tierra en la lengua won the Haciendo Cine awards, which comes with different post-productions services. The film follows a pair of brothers travel to see their ailing grandfather.