Mexican director Alejandro González Iñárritu (pictured) was awarded with the Outstanding Directorial Achievement in Commercials at the 65th Annual Directors Guild Of America Awards which were handed out Saturday night in Los Angeles, celebrating both film and television in the past year.
González Iñárritu was awarded for his Procter & Gamble commercial Best Job which he directed for ad agency Wieden+Kennedy Portland. The campaign, which was made for the 2012 Olympic Games in London, pays tribute to the pivotal roles mothers play in the development of young athletes and was shot on four continents featuring local actors and athletes from each location--London, Rio de Janeiro, Los Angeles, and Beijing. It focuses on one mother in each location raising a young athlete and all the work that goes with it.
González Iñárritu was previously nominated for a DGA Award in Outstanding Directorial Achievement in Feature Film for Babel in 2006.